Massage for the Knee Pain
How effective is massage therapy for knee pain? Knee pain affects approximately 25% of adults, limits function and mobility, and impairs quality of life, with osteoarthritis as the most common cause of knee pain in people 50 or older. A systematic review and meta-analysis analyzed and evaluated available evidence on the effects of massage therapy […]
Medical Providers Are Recommending Massage Therapy
How many medical providers and doctors view massage therapy as a complementary option to address health concerns? Of consumers who discussed massage therapy with their doctor or medical provider: 20% were referred to a massage therapist. 29% indicated they were strongly recommended by their doctor or medical provider to receive a massage. 24% indicated that […]
The Importance of Patient Informed Consent
Can implementing massage client informed consent procedures protect you and your massage therapy business? Informed consent is the process in which a healthcare provider educates a patient/client about the risks, benefits, and alternatives of a given procedure or intervention. Massage therapists should always obtain written, informed consent from every client before providing massage therapy services […]
Word of Mouth Marketing for Your Massage Therapy Business
How is your ‘Word-of-mouth’ marketing? Is your massage therapy business on Yelp? Do you solicit or post reviews on your massage therapy business’s website? Do you have a website? A great way to attract new massage clients is by letting loyal clients share their positive experiences. But, if you are not actively promoting this referral-generating […]
Massage Therapy: Chronic Pain and Depression
Can massage therapy reduce depression in people suffering from chronic pain? Statistics suggest that roughly 35 to 45% of people who have chronic pain also experience depression. Pain and depression are closely related. Depression can cause pain and pain can cause depression. Research shows massage can improve mood and reduce depression in those living with […]
Massage Therapy for Children with Mental Health Issues
Can massage therapy help children with mental health issues? Mental health issues are on the rise for children in the US. Many recent studies point to the benefits of using massage in addressing a range of psychological issues in youth, such as attention disorders, aggression, anxiety, depression, and post-traumatic stress disorder. A study on eating […]
How to Generate New Massage Therapy Client Leads
How can massage therapists generate new client leads? The key to generating massage therapy new client leads is figuring out how much each tactic will cost and how many people you want to reach. Google Ads and Facebook Ads are among the easiest and most popular platforms when it comes to lead generation and tracking. […]
How to Mitigate Risks in Massage Therapy
What risks do you face in your day-to-day massage therapy business? 5 questions every massage therapist should ask themself: What if my massage clients claimed they were injured while receiving my services and sued me? If a massage client tripped and injured themselves while in my spa or clinic, could I pay for their medical […]
Best Way to Use SMS Marketing in Your Massage Business
What are the best ways to use Short Message Service (SMS) marketing in your marketing business? SMS marketing is a text messaging service that allows the exchange of short text messages between mobile devices. 3 ways to use SMS text-message marketing in your massage business include: Send appointment reminders and/or reschedule appointments. Send weekly tips […]
Benefits of Short Message Service (SMS) Marketing
What are the benefits of SMS (short message service) text-message marketing for your massage business? If you have been looking for a way to communicate with your massage clients more regularly, SMS marketing is the most effective and affordable option. The benefits of SMS text-message marketing include: a higher response and open rate, a […]